Our client is a leading MNC in the fashion retail industry, with office location in Bandar Utama, PJ. This is a newly created role to drive profitable online growth and ensure all digital strategies are geared towards meeting growth targets.
Key Responsibilities:
Working with the Head of Multi-Channel and broader team to develop a Multi-Channel trading plan to drive traffic, deliver the sales / profits, and maximize onsite conversion.
Working with the Retail, Buying & Merch, and Marketing teams to develop holistic business marketing strategies that lead with digital and online acquisition, and conversion.
Identifying opportunities to enhance the in-store multi-channel experience.
Maintaining, developing and advancing the website in such a way that continuous improvements to visitor numbers, get to product, add to basket, checkout completion and conversion rates are delivered.
Strategic Planning and Budget Management: Plan and implement market-specific marketing strategies, budgets, and annual business plans, integrating P&L management to align with APAC regional strategies and achieve revenue and growth targets.
Digital Marketing: Develop and execute online trade campaigns and promotions across Paid Media, Social Media (Facebook, Instagram, TikTok), Affiliate Programs, Email Marketing, etc.
Data Analysis and ROI Optimization: Analyze sales, inventory levels, and online performance metrics using Google Analytics, Facebook Meta Analytics, and CRM tools to identify trends, optimize the customer journey, and create data-driven campaigns that maximize ROI.
E-commerce Platform Optimization: Manage Shopify platform optimization to enhance functionality, user experience, and scalability while driving new features to boost conversion rates.
Job Requirements:
Candidate must possess at least a Bachelor's Degree or equivalent
Required language(s): English & Chinese
At least 5 years’ experience in an Ecommerce management position
Experience using Google Analytics
Excellent verbal and written communication skills
Ability to work as part of a small team in a fast moving environment
Proactive, independent, and result oriented
Willing to travel and possess own transport