Company Information
A company from education section is currently looking for a GM, International Market based in their HQ office in Kuala Lumpur.
Key Responsibilities:
Strategic Planning & Market Development
Develop and execute a long-term strategic plan for international recruitment, including market analysis, segmentation, and targeted growth strategies.
Identify and prioritize key international markets for recruitment efforts, aligning strategies with the institution’s enrolment goals and broader internationalization objectives.
Lead the creation of innovative marketing and recruitment campaigns tailored to the unique needs and preferences of diverse international student demographics.
Develop key performance indicators (KPIs) for international recruitment initiatives, monitor progress, and adjust strategies to meet or exceed targets.
Relationship Management & Partner Engagement
Build and maintain strong relationships with international education agents, high schools, universities, and government organizations to foster recruitment pipelines.
Represent the institution at international recruitment fairs, webinars, and other events, showcasing the institution’s offerings to prospective students and partners.
Actively engage with internal stakeholders, including admissions, academic departments, and student services, to ensure alignment of international recruitment strategies across the institution.
Administrative Management
Oversee the application and admissions process for international students, ensuring efficient, transparent, and student-centered experiences from inquiry to enrollment.
Advise prospective and admitted students on visa application processes, immigration policies, and compliance requirements, ensuring all students meet regulatory standards.
Develop and maintain resources and materials to guide international students through the complexities of immigration and visa requirements.
Partner with legal, compliance, and regulatory teams to stay up-to-date on changing immigration laws and policies, adapting processes as needed.
Full accountability for maximizing organizational resources & operational excellence.
Financial Management
Provide and oversee the preparations and recommendations regarding yearly financial budgeting.
Shared accountability for profit & loss.
Provide guidance to international students on available scholarships, grants, and financial aid options, supporting their financial planning and decision-making.
Advocate for the development of targeted scholarships and financial aid initiatives to improve access for underrepresented or high-potential international students.
Relationship Management & Partner Engagement
Build and maintain strong relationships with international education agents, high schools, universities, and government organizations to foster recruitment pipelines.
Serve as the primary liaison for strategic partnerships, maintaining regular contact and collaboration with partners to enhance the institution’s visibility and brand reputation in target markets.
Represent the institution at international recruitment fairs, webinars, and other events, showcasing the institution’s offerings to prospective students and partners.
Actively engage with internal stakeholders, including admissions, academic departments, and student services, to ensure alignment of international recruitment strategies across the institution.
Key Requirements:
Bachelor’s Degree in Business Administration, International Business, Marketing, or a related field. A Master’s Degree in International Education, Marketing, or an equivalent field is preferred.
A minimum of 15 years in a senior management or leadership role, with substantial experience overseeing strategic initiatives, leading diverse teams, and developing international markets.
5 - 7 years of focused experience in international student recruitment, admissions, international education, or related fields, demonstrating a comprehensive understanding of the international education landscape.
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