JOB RESPONSIBILITIES
Oversee and manage all paid digital marketing accounts daily, monthly, and quarterly, following the marketing strategy to boost brand awareness and attract new customers.
Handle ongoing paid media campaigns to meet traffic, conversion rate, and sales targets across SEM, GDN, SEO, social media, and other relevant channels.
Create a promotional calendar and strategy to drive conversions.
Improve digital marketing and brand visibility, including web presence and social media platforms.
Plan and manage advertising budgets to ensure efficient allocation and maximize ROI.
Continuously analyze the competitive landscape, market developments, and consumer trends.
Conduct audience research and segmentation to effectively target the right demographics.
Stay updated with the latest digital marketing trends and suggest improvements for campaigns and brand strategies.
Troubleshoot and resolve technical issues related to advertising platforms and campaigns.
Report performance against KPIs (CTR, CPC, CPA, conversion rate, ROAS, etc.) and provide action plans to management promptly.
Collaborate with other departments and external marketing agencies to execute marketing initiatives and project strategies within the given timeline.
Assist the team with other marketing-related activities.
JOB REQUIREMENTS
At least Diploma/Degree in Marketing/ Business Administration or relevant degree with minimum 3 years relevant working experience in Marketing/ Sales & Promotion
Experience in B2B marketing is a plus
Proficiency in using digital tools and platforms like adobe analytics, google analytics, google ads, SEO tools, social media management tools.
Great understanding of ad formats, targeting options, and optimization techniques on various platforms.
Familiarity with tracking tools and conversion tracking setup (e.g., UTM tags, pixels, Google Tag Manager).
Strong analytical skills and experience working with large datasets to derive insights.
Willingness to participate in other marketing activities (eg: On site exhibition/ marketing campaigns)
BENEFITS
Attractive employee benefits
Allowances provided
Training provided
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