COMPANY OVERVIEW
An established manufacturing company is looking for a highly enthusiastic Creative & Content Designer with expertise in content creation and visual design to join their dynamic marketing team. You will devise and execute an engaging and effective visual communications strategy that can enhance their marketing and branding efforts across the region.
JOB RESPONSIBILITIES
Marketing Responsibilities
- Visual Communications Strategy: Work closely with growth and digital marketers to develop a roadmap to produce cohesive and effective content, ensuring a consistent flow of valuable content over various channels to maximize its impact.
- Performance Analysis: Monitor and analyze performance of content, use data-driven insights to make improvements to content and strategy.
- Campaign Support: Develop and produce content that supports campaign objectives and enhances marketing efforts.
- Content Management: Organize and manage a library of content assets, ensuring they are easily accessible and up to date.
- Collaborate with various stakeholders to ensure cohesive marketing strategies; providing creative input and support to enhance overall marketing efforts.
Design Responsibilities
- Content Creation: Create and design effective materials for various platforms for marketing and branding needs (e.g. digital/ printed advertising, promotional, event-related materials).
- Brand Consistency: Ensure all designs adhere to brand guidelines and maintain a consistent look and feel; update and maintain the brand’s visual identity across all marketing and branding materials.
- Administration: Regular housekeeping and backup of artwork files, routine reporting on communications work, and others as assigned to maintain continuity of the department’s business processes.
JOB REQUIREMENTS
- Degree/Diploma in Graphic Design, Visual Communication, Communications, Marketing, or a related field
- Minimum 3 years of experience in graphic design and content writing
- Proficient in graphic design software such as Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign)
- Strong writing skills for crafting clear and compelling copy
- Strong attention to detail and keen eye for design aesthetics
- Excellent organizational and time-management abilities
- Portfolio showcasing previous graphic design and content creation work
- Excellent interpersonal and collaboration skills
- Working knowledge of digital marketing principles and best practices, and marketing automation tool, such as HubSpot, will be an advantage