COMPANY OVERVIEW
An established manufacturing company is looking for a skilled talent in marketing development. You will play a role working with various stakeholders to support planning & execution of integrated marketing campaign/activities to enhance company’s branding and market outreach for the assigned business/products/solutions.
JOB RESPONSIBILITIES
Understand the company objectives and directions, and work with various stakeholders to support, plan and execute integrated marketing campaigns/activities on new-launched and current products/ solutions/ technology to drive sales growth of company businesses.
Plan, prepare and organize events such as tradeshows, exhibitions, seminars, workshops, etc.
Support in executing key experiential and transactional marketing activities with our Partners and Distributors to drive sales across our business portfolio
Design effective marketing promotions and sales incentives programs to support and motivate sales in product and solutions’ sell through
Support the operational maintenance and coordination of sales programs with internal stakeholders and third-party vendors
Campaign Strategy: Design, execute and evaluate multi-channel marketing campaigns for key products, solutions and technologies that aligns with business objectives and product positioning.
Content Creation: Create engaging and relevant content for various channels, including digital, print, social media, email, and events.
Channel Selection: Choose the most effective channels to reach the target audience, including but not limited to online platforms, social media, email marketing, webinars, events, and traditional media.
Creative Development: Work closely with content designer, communications & marketing ops and other stakeholders to develop/ localise creative assets such as ads, videos, infographics, brochures, and landing pages.
Performance & Reporting: Set up campaign performance metrics, track and evaluate resultsto refine strategies and identify areas for improvement.
Any other tasks as assigned by the department/team manager to support the company's / division’s operations and activities to meet the evolving needs of the organization.
JOB REQUIREMENTS
Degree in Marketing/Mass Communication/Business Management, or a related field
Minimum 3 years of marketing experience in similar capacity
Excellent interpersonal and collaboration skills
Excellent written, communication and presentation skills
Strong organizational and time-management abilities
Highly initiative, meticulous, resourceful, creative and a team player
Proficient in MS Office and marketing/creative software
Familiar with managing social media and web analytics
Good working knowledge of digital marketing principles and best practices, and marketing automation tool, such as HubSpot, will be an advantage